How to check Page Authority for SEO?
There are a few ways to check the Page Authority (PA) of a specific webpage for SEO purposes:
- Use a tool such as SEOmator’s Page Authority Tool: This tool allows you to enter a specific URL and view the page’s PA score, along with other information such as the number of inbound links and the top linking pages.
- Use a browser extension such as MozBar or Ahrefs: This extension, which is available for Chrome and Firefox, displays the PA score of the webpage you are currently viewing along with other information such as Domain Authority (DA) and the number of inbound links.
- Use a website audit tool such as Ahrefs or SEOmator: These tools provide a detailed analysis of your website, including information on the PA of specific pages.
It’s important to note that, like Domain Authority, Page Authority is a metric developed by Moz and scores on a 100-point logarithmic scale. A higher score means the page is more likely to rank well in search engine result pages.Also, similar to Domain Authority, Page Authority is not the only metric you should focus on, you should consider other metrics and factors in your SEO strategy.
What is Page Authority?
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). The score is based on a proprietary algorithm that takes into account various metrics such as the number and quality of inbound links, the relevance and authority of the linking website, and the content on the page. A higher PA score indicates that a page is likely to have a higher search engine ranking. It is important to note that Page Authority is a prediction and not a guarantee.
How to Increase Page Authority?
There are several ways to increase your page’s authority:
- Build high-quality backlinks: The more high-quality, relevant websites that link to your page, the higher your page’s authority will be.
- Optimize your content: Make sure your page’s content is high-quality, relevant, and informative. This will make it more likely that other websites will link to it.
- Improve your website’s overall authority: A high-authority website will likely have high-authority pages. So, improving your website’s overall authority will naturally improve the authority of its pages.
- Use social media: Share your content on social media platforms to attract more traffic and backlinks.
- Use internal linking structure: Use internal linking to link the relevant pages of your website, this will help in distributing link equity and creating more contextually relevant link juice.
- Monitor your metrics: Keep track of your page’s metrics, such as its authority score and the number and quality of backlinks. Use this information to identify and address any issues that may be holding your page back.
It’s important to note that increasing page authority requires time and consistent efforts, and there is no quick fix. Also, it’s important to follow the guidelines of search engines and avoid any black hat techniques.
What is a good page authority?
A “good” Page Authority (PA) score will depend on the competition within your industry and the overall search engine ranking goals for your website. Generally, a higher PA score is better and indicates that a page has a higher likelihood of ranking well on SERPs.
However, it’s worth noting that a high PA score does not guarantee a high search engine ranking, and a low PA score does not mean a page will not rank well. Other factors such as relevance, content quality, and the number and quality of inbound links also play a role in determining a page’s search engine ranking.
Here’s an example of a table that shows the PA scores for a few different pages on a website:
In this example, the homepage has the highest PA score, followed by the “About Us” page, “Services” page, “Blog” page, and “Contact Us” page.
As a general rule of thumb, a PA score of 40 or higher is considered good, a score of 50 or higher is considered very good and a score of 60 or higher is considered excellent.
It’s worth noting that each website is unique, and the scores will vary from one website to another, and also the scores change over time as the competition and SEO strategies change as well.
Page Authority vs Domain Authority
Page Authority (PA) and Domain Authority (DA) are both scores developed by Moz that predict how well a specific page or domain will rank on search engine result pages (SERPs).
The main difference between the two is that PA is a score that predicts the ranking potential of a specific page on a website, while DA is a score that predicts the ranking potential of an entire domain (i.e. a website).
Here’s an example of a table that shows the PA and DA scores for a few different pages and a domain:
In this example, the homepage, “About Us” page, “Services” page, “Blog” page, and “Contact Us” page all have a PA score of between 45 and 72. The domain (example.com) has a DA score of 85.
As a general rule of thumb, a DA score of 40 or higher is considered good, a score of 50 or higher is considered very good and a score of 60 or higher is considered excellent.
It’s important to note that a high DA score does not necessarily guarantee a high search engine ranking for every page on a domain, and a low DA score does not mean a domain will not rank well. Other factors such as relevance, content quality, and the number and quality of inbound links also play a role in determining a domain’s and pages’ search engine ranking.
Additionally, increasing the DA score of a domain would take more time and effort, as it’s based on the overall performance of the website, whereas increasing the PA score of a page could be more targeted and less time-consuming.