What is a domain rating?

A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on from there.

Although we don’t know the exact algorithm of Ahrefs’ DR, it is calculated by looking at multiple Google ranking factors, including referring domain, linking domains, domain age, and the total number of links, into a single DR score. You might want to check Moz and its Mozbar if you use domain authority. The algorithm is different, but the purpose is the same: finding your website’s authority and how it compares to competitors.

Whereas a website’s domain rating measures the strength of a website, there is also a DR score attributed to each web page, called page authority or page rank.

How to calculate your domain rating

If you create your algorithm, you can calculate your domain rating, which would be time-consuming. Hopefully, SEO experts have made various SEO tools available. Moz, SEMrush, and Ahrefs have their version of a domain authority checker tool, so pick one and use it consistently. For each of these tools, you can find your complete website’s backlink profile with several backlinks, link profile, domain rating from these backlinks, etc.

What is a bad domain rating score?

A bad domain rating typically signifies a low website score due to a poor backlink profile, low domain authority, and limited trustworthiness. Websites with a low DR struggle to rank well in organic search results, attract linking websites and generate significant organic search traffic. Lower domain ratings indicate weaker authority and credibility, hindering a website’s ability to compete effectively within its niche and diminishing its online visibility and reach. It’s crucial for website owners to improve their domain rating through strategies such as enhancing content quality, building high-quality backlinks, and engaging with their target audience to bolster organic search performance and overall website authority.

What is a good domain rating score?


A good domain rating typically refers to a high score assigned to a website based on various factors, such as a strong backlink profile, domain authority, and overall trustworthiness. This rating, often measured on a scale from 0 to 100, indicates the strength and credibility of a website in the eyes of search engines like Google. Websites with a high domain rating are more likely to rank well in search engine results, attract organic traffic, and enjoy greater online visibility. Achieving a good domain rating requires consistent efforts in content quality, link building, and user engagement, ultimately enhancing the website’s authority and reputation within its niche.

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